https://facefluence.com/en/blog/ Hooks, formats, disclosure, genuine testimonials and budgets — practical guides for businesses that make short video ads. en Wed, 14 Oct 2026 09:00:00 GMT https://facefluence.com/icons/icon-192.pnghttps://facefluence.com/en/blog/ https://facefluence.com/en/blog/first-three-seconds-hooks-for-video-ads/https://facefluence.com/en/blog/first-three-seconds-hooks-for-video-ads/Wed, 14 Oct 2026 09:00:00 GMTCraftNine hook patterns for short video ads, with examples you can adapt, the rules that keep them honest, and a simple way to test which one works. https://facefluence.com/en/blog/choosing-video-ad-formats-9x16-4x5-1x1-16x9/https://facefluence.com/en/blog/choosing-video-ad-formats-9x16-4x5-1x1-16x9/Tue, 06 Oct 2026 09:00:00 GMTFormatsWhich aspect ratio fits which placement, where platform buttons cover your frame, and how to plan one video so the other formats are a crop away. https://facefluence.com/en/blog/ai-presenter-ads-disclosure-labels-c2pa/https://facefluence.com/en/blog/ai-presenter-ads-disclosure-labels-c2pa/Tue, 29 Sep 2026 09:00:00 GMTTrustAn ad with an AI presenter needs two disclosures: that it's an ad and that the presenter is AI. What platforms label for you, and what you still say. https://facefluence.com/en/blog/fake-reviews-ftc-rule-genuine-testimonials/https://facefluence.com/en/blog/fake-reviews-ftc-rule-genuine-testimonials/Tue, 22 Sep 2026 09:00:00 GMTTrustWhat the FTC's rule on reviews and testimonials prohibits, why AI makes fake reviews riskier, and a simple process for turning real reviews into ads. https://facefluence.com/en/blog/product-videos-from-real-product-photos/https://facefluence.com/en/blog/product-videos-from-real-product-photos/Tue, 15 Sep 2026 09:00:00 GMTCraftWhy an ad must show the product customers actually get, and a phone-only checklist for product photos that turn into clean, accurate video shots. https://facefluence.com/en/blog/how-to-budget-for-video-ads/https://facefluence.com/en/blog/how-to-budget-for-video-ads/Tue, 08 Sep 2026 09:00:00 GMTBudgetSplit your video ad budget into making ads and showing them, compare what production really costs, and plan tests so the money goes to what works.